Marketing

Gazoo Racing Website

Case Study

GR Website Launch

Toyota Racing was being rebranded Gazoo Racing and encompass NASCAR, NHRA, Formula Drift, and GR Cup. The existing website needed a redesign to align with the new identity along with an injection of motorsport adrenaline.

Launch Approach

Stage3 fully redesigned the website in a phased approach, focusing first on an all-new front end that gives users a mobile-first experience that truly embodies the racing mentality, setting it apart from the rest of Toyota’s online presence with a design language prioritizing grit and excitement. Following phases included new interactive modules to enhance the user experience and bring GR fans closer to the action on the track.